What makes a great CMO webinar

If you missed our live webinar, What Makes a Great Chief Marketing Officer, on March 6, 2024, complete this form, and we’ll send you a link to the recording.


In the webinar, we are delighted to have hosted a discussion featuring three of the world’s top CMOs. This webinar was ideal for current and aspiring CMOs, Chief Customer Officers, CXOs, Chief Operating Officers, and CEOs.

To access this webinar, simply complete the following form, and we will send you a link.

What was covered in this webinar?

Our esteemed speakers shared their expertise, experiences, and practical strategies that can help drive excellence in this critical role.

Questions that were covered included:

  • The evolution of the contemporary chief marketing officer (CMO) and how that evolution differs from other peer chief experience officer (CXO) leaders
  • The demand for CMOs to operate as business leaders first and foremost
  • How AI will enable marketing leaders to do more with less while achieving amazing personalization at scale
  • The role of marketing in bringing EQ and IQ together to articulate and drive company purpose

Our Speakers

Julie Wolf

Senior Partner

RHR International

Julie Wolf is a senior partner at RHR International and a leader in the firm’s Board and CEO Services practice. For two decades, Julie has advised companies across diverse industries and is equally as comfortable with Fortune 50 as with founder-led and private companies.

Allison Peterson

Former EVP, Chief Customer Officer

Best Buy

Allison Peterson was previously chief customer officer and CMO at Best Buy. She is an achievement-oriented, customer-experience, marketing, and omnichannel professional who thrives on delivering results, innovating, and driving change at scale. 

Alex Craddock

Former Managing Director,
Global CMO


Alex Craddock is the previous CMO at BlackRock where he led BlackRock’s global marketing function and was responsible for developing and executing a global marketing strategy that supported the commercial growth ambitions of the firm. 

Michael Park



Michael Park is the chief marketing officer for ServiceNow, where he spans full-stack marketing. He and his team work to align the company’s brand and purpose, target, and message solution value to customers’ toughest business challenges and showcase across marketing and go-to-market channels how the world works with ServiceNow.

Let’s Talk

To explore how RHR can assist with your leadership solutions, please don’t hesitate to contact us.

Kelli Ryon

Head of Sales, Development