What Makes a Great Chief Marketing Officer Webinar
For this webinar we’re delighted to welcome Allison Peterson (Former EVP, Chief Customer Officer, Best Buy), Alex Craddock (Former Managing Director, Global CMO, BlackRock), and Michael Park (CMO, ServiceNow) in what promises to be another fantastic webinar.
Julie Wolf (Senior Partner, RHR) will talk to our esteemed guests on several topics facing a CMO today, including:
- The evolution of the contemporary chief marketing officer (CMO) and how that evolution differs from other peer chief experience officer (CXO) leaders
- The demand for CMOs to operate as business leaders first and foremost
- How AI will enable marketing leaders to do more with less while achieving amazing personalization at scale
- The role of marketing in bringing EQ and IQ together to articulate and drive company purpose