What makes a great CMO webinar

In this latest webinar, Julie Wolf, senior partner at RHR International, facilitated an interactive panel discussion between three guests, Allison Peterson, Alex Craddock, and Michael Park.

 

Who is this ideal for?

  • Current and aspiring CMOs, Chief Customer Officers, CXOs, Chief Operating Officers, and CEOs.

Watch the Webinar

What was covered in this webinar?

Our esteemed speakers shared their expertise, experiences, and practical strategies that can help drive excellence in this critical role.

Topics that were covered included:

  • The evolution of the contemporary chief marketing officer (CMO) and how that evolution differs from other peer chief experience officer (CXO) leaders
  • The demand for CMOs to operate as business leaders first and foremost
  • How AI will enable marketing leaders to do more with less while achieving amazing personalization at scale
  • The role of marketing in bringing EQ and IQ together to articulate and drive company purpose

Our Speakers

Julie Wolf

Senior Partner

RHR International

 

Julie Wolf is a senior partner at RHR International and a leader in the firm’s Board and CEO Services practice. For two decades, Julie has advised companies across diverse industries and is equally as comfortable with Fortune 50 as with founder-led and private companies.

Allison Peterson

Former EVP, Chief Customer Officer

Best Buy

Allison Peterson was previously chief customer officer and CMO at Best Buy. She is an achievement-oriented, customer-experience, marketing, and omnichannel professional who thrives on delivering results, innovating, and driving change at scale. 

Alex Craddock

Former Managing Director,
Global CMO

BlackRock

Alex Craddock is the previous CMO at BlackRock where he led BlackRock’s global marketing function and was responsible for developing and executing a global marketing strategy that supported the commercial growth ambitions of the firm. 

Michael Park

CMO

ServiceNow

Michael Park is the chief marketing officer for ServiceNow, where he spans full-stack marketing. He and his team work to align the company’s brand and purpose, target, and message solution value to customers’ toughest business challenges and showcase across marketing and go-to-market channels how the world works with ServiceNow.

Let’s Talk

To explore how RHR can assist with your leadership solutions, please don’t hesitate to contact us.

Kelli Ryon

Head of Sales, Development
kryon@rhrinternational.com