What Makes a Great Chief Marketing Officer
Please join us on Wednesday, March 6, 2024 at 12 p.m. ET for our live webinar, What Makes a Great Chief Marketing Officer.
In this compelling session, we’ll cover:
- The evolution of the contemporary chief marketing officer (CMO) and how that evolution differs from other peer chief experience officer (CXO) leaders
- The demand for CMOs to operate as business leaders first and foremost
- How AI will enable marketing leaders to do more with less while achieving amazing personalization at scale
- The role of marketing in bringing EQ and IQ together to articulate and drive company purpose
Who should attend?
The webinar is ideal for current and aspiring CMOs, chief customer officers, and CXOs as well for as chief operating officers and CEOs.
Sign up for this webinar below
Title: What Makes a Great Chief Marketing Officer
Date: March 6, 2024
Time: 12 PM Eastern | 9am Pacific
Duration: 1 hour
Former EVP, Chief Customer Officer
Allison Peterson was previously chief customer officer and CMO at Best Buy. She is an achievement-oriented, customer-experience, marketing, and omnichannel professional who thrives on delivering results, innovating, and driving change at scale.
Former Managing Director,
Alex Craddock is the previous CMO at BlackRock where he led BlackRock’s global marketing function and was responsible for developing and executing a global marketing strategy that supported the commercial growth ambitions of the firm.