Storyteller to Leader

April 12, 2022

Storytelling is about being curious—being curious about how other people experience the world and using that as a starting point to understand their lives and stories. That’s how Ben Steele, executive vice president and chief customer officer of REI, lives his life and leads his organization. In this episode, Joanna Starek, head of advisory services for RHR International, talks to Ben about his journey from storyteller to leader, how his experience was shaped by the unpredictable nature of events, and how that gave him the opportunity for intentional growth.  


Want to listen to more episodes about what shapes leaders and their organizations? Visit the Movers & Shapers series page.

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As the head of advisory services, Joanna Starek oversees RHR International’s suite of services for C-level executives, founders, top teams, and boards. Joanna sets a high standard in shaping and managing RHR’s Advisory Services deliverables. She and her team create cutting-edge solutions designed to bring both exceptional results and an outstanding client experience that exceeds expectations.