Deere dials back DEI presence, cuts ‘socially motivated messages’

July 18, 2024

Farm machinery giant Deere & Co. is backing away from some diversity policies in response to criticism from conservative customers, weeks after Tractor Supply sparked outcry by making a similar move.

This article by The Washington Post features insight from RHR’s global head of diversity, inclusion and belonging, Cristina Jimenez:

“Most organizations see tackling issues of diversity and equity in their ranks as “critical to their long-term success.” But they’re also facing “external pressure to align with what may be seen as neutrality or just avoidance” when it comes to DEI.

The growing threat of customer pushback, along with the broader tensions surrounding DEI, “may push organizations to think about their approach, shift a strategy or simply spend time asking themselves if they are focused on the right things,” Jimenez added.”