Laurie Knapp advises organizations on growth strategy, business development, and building high-performing commercial teams.
She joined RHR’s board in 2025 and brings more than 25 years of experience in hospitality management and global sales leadership, including senior roles with both Hyatt Hotels & Resorts and Hilton Hotels & Resorts. L
aurie is widely recognized for her ability to lead complex growth initiatives in competitive, global environments. She currently serves as chief growth officer at PRA, a leading business event management firm, where she drives enterprise growth and market expansion.
Previously, she held senior sales leadership roles at PSAV, where she played a key role in scaling the business through organic growth and strategic acquisitions.
Laurie holds a bachelor of science in hotel administration from the University of Nevada, Las Vegas.
Sustainable growth comes from clear strategy, strong teams, and disciplined execution.
Industries:
Hospitality
Business events
Professional services
Sales and marketing
Experiential services